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The use of a cover letter can go a long way in enhancing your chances of getting a job. It is your first impression to the employer and a chance to market yourself and sell yourself to them. In this comprehensive guide, we will be showing you how you can write a perfect cover letter that will help you stand out.
Step 1: Understand the purpose of a cover letter
A cover letter is not just an additional document that is submitted alongside the resume but it is much more than that. It allows you to state why you should be hired for the position and also allows you to present a part of yourself. A good cover letter can make the employer take a second look at the CV and invite you for an interview.
Step 2: Research the company
It is recommended that you spend some time doing your homework on the company before you begin writing your cover letter. It is always easier to write a cover letter if you know what the employer is looking for in terms of the company’s values, culture, and goals.
Referring to certain aspects of the company demonstrates that you have carried out your research and are truly keen on the position.
Step 3: Start with a strong opening
The opening of your cover letter should grab the reader’s attention. Begin with a strong and engaging sentence that clearly states the position you are applying for and how you found out about the job. For example:
“I am excited to apply for the Marketing Manager position at XYZ Company, as advertised on your website.”
Step 4: Introduce yourself
After your opening, it is customary to give a short self-introduction. State your current position, your experience in your current and/or previous job, and why you are qualified for the job. This section should briefly introduce the reader to who you are and what you have to offer.
Step 5: Highlight your skills and achievements
The content of the body of the cover letter should be written based on the most relevant skills and accomplishments to the position. Give examples to show how your experience and skills will fit into the requirements of the position. For instance, if the job requires excellent communication skills, you could write:
“In my previous role as a Communications Officer, I developed and implemented a successful internal communications strategy that increased employee engagement by 20%.”
Step 6: Show Your enthusiasm
Employers wish to have workers who have interest in the position and the organisation. Express your interest in the job and tell the employer why you are interested in this particular position. This can assist you in avoiding a situation where you are competing with other equally qualified candidates but with less passion.
Step 7: Close with a strong conclusion
The conclusion of your cover letter should be just as powerful as the introduction and should reiterate your interest in the position and encourage the employer to get in touch with you.
It is recommended to thank the employer for the opportunity and show the desire to talk more about how you can help the company. For example:
“Thank you for considering my application. I look forward to the opportunity to discuss how my skills and experiences align with the needs of XYZ Company.”
10 Tips for a winning cover letter
- Keep it concise: Ideally, it should be one page or even half a page, to highlight the key points only.
- Use a professional tone: Do not use any informal language, slang or any other informal language that is not suitable for a formal setting.
- Personalise each cover letter: Always write a different cover letter for each job that you are applying for.
- Highlight keywords: It is recommended to use some of the keywords from the job description to prove that you are suitable for the position.
- Be specific: Be specific about your abilities and accomplishments.
- Use a formal greeting: If possible, the letter should be written to a specific person rather than a general position.
- Include your contact information: Ensure that the employer has an easy time when contacting you.
- Show confidence: Be sure of yourself and your abilities but do not be conceited.
- Avoid clichés: Do not use clichés when it is possible to use the same idea in your own words.
- Follow up: If you have not received a response for a week or two, it is advisable to send a follow up email.
Connecting to current events
In the current world where employment opportunities are scarce, a good cover letter is crucial more than ever before. Since many individuals are looking for a job, especially after the COVID-19 outbreak, employers are flooded with applications. Preparing a good cover letter can assist you in standing out from the rest of the applicants and get that crucial interview.
Did you know?
Are you aware that a recent survey revealed that 83% of the hiring managers believe that a good cover letter can get you the interview even if the CV is not so good? This underlines the need to spend time and effort in preparing a good cover letter that will sell one’s strengths and interest in the position.
Conclusion
Crafting a compelling cover letter is one of the important stages of your employment application process. By following the above steps, one can write a cover letter that will sell him/her to the employer, showcase his/her skills and passion for the job and make the employer select him/her out of the numerous applicants.
Do not forget that the right cover letter can be the ticket to your next job. Make sure to write a good cover letter and you are halfway through to getting your dream job.
